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M
Moorre

I bought this after a recommendation of someone with very processed and very curly, blonde hair. She was raving about it and I gave it a go. I like to leave it on at least 5 mins (if not more) and use it at least 1x a week. A little goes a long way! Work it in and it really helps as a toner for the brassiness. Additionally, my hair is extremely soft and way less frizzy than ever. I've been using this for about 8 months now and still on the original tub! Will buy again.

E
Eleni

I used this after the Cold Reflections Shampoo, and within minutes my blonde looked wonderfully ash‑cool instead of brassy. My hair felt softer, smoother, and the yellow-orange tones were visibly toned down. A real game-changer if you want icy, salon‑like results at home.